Education

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How to keep your business acumen alive for the ages

(Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog.)

If you’ve had a great career what happens to all your knowledge and experience when you retire?

My wife and I had dinner recently with a friend of hers from high school and Tom, her husband – whom I had never met before. I took one look at his suit and guessed “high-powered lawyer. “ (I was right, the suit probably added another $250 per billable hour.)

Over dinner we got chatting, and I found out that besides the great suit, Tom was actually a pretty remarkable guy. He was a trial litigator – one of the guys that slug it out in court in front of a judge and jury. And Tom wasn’t just any trial lawyer. He was the hired gun that Fortune 100 companies and hedge funds bring in when billions are at stake.  Listening to some of his stories over dinner was entertaining enough, but after awhile I realized I was hearing something else – this guy played strategy while his opponents were using tactics.

It turns out that Tom was both a student of military history and a chess player. He described preparing for cases like war.

“Most trial lawyers play defense,” he explained. “I’m on the offense from day one. In depositions and filing motions I’ll use misdirection to get the opposing counsel thinking I’m heading in one direction, and I’m heading in the other. When I file for a Summary Judgment, it’s usually from a direction my opponents never expected.”

He then went on to give me a tour of 30 years of trial lawyer experience.

So I asked, “Did you learn any of this in law school?”

He laughed. “I went to Harvard. They didn’t teach war there.”

“Do any of your junior partners in your firm know how to do what you do?”

“Well they watch me, and I guess they learn by osmosis.”

Then I asked my favorite question: “When you retire, what happens to all the knowledge and experience you’ve acquired?”

You Can’t Take It With You
I think the question caught him a bit by surprise. I explained, “You have a record in winning trials that’s based on a strategy and methodology you developed and you’ve likely have moved the state of the art in your profession – and it’s all going into the trash bin of history – unless you pass it on.”

I asked Tom to think about writing down a longer version of the stories he told me over dinner, almost like an autobiography but focused on his career.  And for each big trial or milestone, to summarize it with a “Lessons Learned” section.  I observed that at the end of this exercise, he’ll come to one of three conclusions:

1)       He has a great collection of war stories to tell while he’s skiing or playing golf

2)       He can make a book out of those stories or

3)       Buried in the stories and lessons learned was a strategy that was new, unique and worth teaching to future generations of lawyers.

I suggested that he volunteer to guest teach in someone else’s class at a local law school to see if he enjoyed it.  His war stories would certainly keep students on the edge of their seats. But more importantly this would help him decide if he wanted to teach as an Adjunct Professor after he retired. If, as I surmised, he actually did push the state of the art in his field forward and his teaching went beyond war stories to a theoretical framework, most schools would be happy for him to develop and teach a class.

I suggested that there were four reasons he ought to take teaching seriously. First, his accumulated knowledge will disappear when he does. Second, it’s incumbent on all of us to make those who come after us smarter than we were.  Third, having students question your assumptions makes you smarter (and at our age, growing new neurons is helpful). And finally, for those of us whose career was on a stage, teaching is just another stage with an appreciative audience.

Driving home for dinner, I realized that the same advice for Tom and lawyers would work for professionals in any domain – doctors, engineers, venture capitalists CEO’s and even entrepreneurs. Don’t let your knowledge and experience die with you. If you don’t teach it or write it down, the accumulated knowledge of your career is gone.

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Written by Steve Blank on July 28th, 2010 with no comments.
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Can Meena Build An Indian Google?

Meena wants to become a computer engineer. She believes that if she works hard enough, she can build her own “big business”—maybe a Google. So she is determined to complete her schooling and earn an engineering degree. Young girls like Meena, just 16 years old but with the ambition and confidence to enter the tech world, are a rare commodity even in Silicon Valley; but Meena lives in a slum in New Delhi. Her father works as a day laborer.  He used to spend half his income on alcohol, and would come home drunk every night and make so much noise that Meena could not do her homework. He considered Meena a liability, saw no value in her education, and had nothing to be optimistic about.

Sana Azmi too lives in a Delhi slum.  She is determined to become a lawyer. Sana has long had this ambition, but her unemployed father had made the decision to withdraw her from school this year, when she turns 16.  His plan was to get her married as soon as possible, and he believed that if Sana received too much education, it would be difficult to find a suitable groom in their socioeconomic community. Moreover, they simply couldn’t afford to educate her. Sana begged her Dad to find a way; she told him that without higher education she would be like an “empty room”.

Meena’s father has now stopped drinking and is working long hours to save money for her education. He considers Meena to be the pride of the family, and is hopeful that she will lift the family out of poverty. And Sana’s parents are no longer on the lookout for potential grooms for their daughter. Instead, they are supporting and encouraging her efforts to complete high school and continue on to university.

How did these transformations happen? Through a non-profit group called Roshni Academy, which identifies, trains, and mentors brilliant girls from socioeconomically underprivileged communities. Founded by Saima Hasan when she was a junior at Stanford in 2007, and funded by Silicon Valley business leaders and philanthropists, Roshni has already transformed the lives of more than 500 underprivileged girls, in seven districts of Delhi.

The Roshni formula is simple: empower smart girls with self confidence, critical thinking skills, basic social skills, and life skills—and make them realize that they can succeed by working hard and taking risks.  Roshni girls, all of whom live below the poverty line yet maintain top academic standing, undergo intensive education through three training modules over a six-month period. The curriculum covers 25 subjects, ranging from public speaking to conflict management to hygiene. Students are also taught computer and internet basics. At the end of each training season, 60 top-performing students are granted scholarships by the Nurul Hasan Foundation to pursue their secondary and higher education.

I was blown away by the energy and enthusiasm of the Roshni students I met on my recent trip to New Delhi. They were as confident as the students I teach at Duke and Berkeley. They bombarded me with great questions—they had a deep hunger to learn. And they were amazingly optimistic. Like the techies I know, they believed they could change the world. What surprised me the most was that that each of them claimed to have learned English through the Roshni program. This didn’t make sense given the short duration of the course. It turns out that even though they had studied English in school, these girls had never had the opportunity or confidence to speak it. Watch the video below of 15-year-old Roshni student Bazla Ambareen (and the other videos) to understand what I mean.

Conditions for the poor in India are dire, and people live at the extremes; but, sadly, things aren’t always that much better in some parts of the U.S. and in other parts of the world. You don’t have to go as far as Harlem, NY, or Durham, NC, to see poverty and disfranchised youth. In Silicon Valley, you can just visit schools in East Palo Alto or Oakland. In fact, Saima Hasan says that she got the idea for developing the Roshni program while tutoring students in East Palo Alto. That’s where she hopes to pilot, next year, an American version of her program.

My conclusion: if Roshni girls can rise above poverty, alcoholism, gender bias, domestic violence, marriage pressures, religious oppression, and a wide range of complex social and economic obstacles through pure hard work and determination, so can underprivileged communities in the U.S. There is nothing to stop us from lifting our minorities out of poverty and fixing the societal problems such as those that I’ve previously written about—American girls being left out of the tech world.

Editor’s note: Guest writer Vivek Wadhwa is an entrepreneur turned academic. He is a Visiting Scholar at UC-Berkeley, Senior Research Associate at Harvard Law School and Director of Research at the Center for Entrepreneurship and Research Commercialization at Duke University. You can follow him on Twitter at @vwadhwa and find his research at www.wadhwa.com.



*Thanks to JahanuFilms for the video I appended to my interview in the Meena’s story clip



Written by Vivek Wadhwa on June 26th, 2010 with no comments.
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Is an MBA a Plus or a Minus in the Startup World?

A long time ago, I had to make a really tough choice: invest in an MBA from New York University, or make do with my bachelors. I was newly married, had a child on the way, and didn’t have much in savings. The degree would set me back tens of thousands of dollars and take years to complete—especially if I did it part time. And I couldn’t imagine doing anything but programming computers for a living.  So why learn finance, marketing, and operations management, I wondered? Well, I decided to enroll because my understanding of the business world lacked depth, and I harbored a deep-rooted desire to get the best education possible. My wife and I moved into a small one-bedroom apartment in North Bergen, NJ, and we made do with what we had.

For a couple of years after getting my degree, I wondered whether I had made the right choice. Even though I scored a great job at CS First Boston in its IT department, I was just writing code and designing systems. Yes, I started to enjoy reading BusinessWeek and the Wall Street Journal; but had the financial sacrifice and time away from my family been worth it? It didn’t seem to have been.

Over time, I started rising through the ranks in IT. I went from being a programmer to becoming a project leader and then a vice president. I found that I could communicate effectively with user departments and my bosses; I could deliver projects on time; I knew how to manage and motivate employees; and I had the confidence to present business proposals to managing directors and board members. I was even able to help persuade IBM to make a $20 million investment in the technology that my team had developed. We spun off a startup called Seer Technologies, and I became chief technology officer. And that’s when my education really began to pay big dividends.

In the startup world, it’s simply survival of the fittest. You have to involve yourself with almost every aspect of the business—and use all skills. I would find myself having to develop and manage budgets; help market and sell; hire; assist in setting corporate strategy; and review legal contracts. As well, I still had to develop technology and deal with all the uncertainties and failures that come with a startup.

My MBA classes seemed to fit our business needs like the pieces of a jigsaw puzzle. Even obscure topics like corporate finance came in handy, in IPO discussions with investment bankers and later, in raising capital for my own company.

So I have no doubt that my MBA was the best investment I’ve ever made, and my education helped me achieve success.  Which leads me to the reason for this post: a Twitter debate with Guy Kawasaki, Managing Director at Garage Technology Ventures. Kawasaki argues that MBAs are not needed in the startup world; in fact these provide negative value. He insisted that I was “in denial” when I challenged a piece he had written in Forbes several years ago:

What is the value of an MBA these days for young college graduates who want to start their own company?
Probably about a negative $250,000. (I have an MBA, and I was once a young college graduate.) I don’t think an MBA matters very much for starting a company. A much better educational background is an engineering degree. You can always hire MBAs, but if you don’t have the ability to conceptualize and deliver a product, you’ve got nothing.

In email exchanges, Kawasaki explained that his issue with MBAs is that they are “taught that the hard part is the analysis and coming up with the insightful solution”. In other words: implementation is easy and analysis is hard. “But this is the opposite of what happens in startups. Implementation is everything in a startup.” Kawasaki believes that MBAs aren’t a good fit for startups, and engineering graduates are.

I agree that engineering degrees are important. They provide a level of technical depth and analytical capability that is invaluable in the tech-startup world. But not everyone needs to be an engineer. You need smart people coming up with creative marketing campaigns; managing finances; and selling your products. And the CEOs and CTOs need to master all domains.

In my experience, the most successful entrepreneurs have been those with a strong technical background who have been through some sort of “finishing school”. (I am not talking about college dropouts such as Bill Gates and Steve Jobs—I consider them to be outliers). Engineering degrees can be very technical and can actually narrow one’s horizons. To innovate, you need to understand customers and markets. To build a successful product—one that actually sells and makes an impact, you need to understand distribution and finance. So even in the lower echelons of technology, a broader educational background is a plus.

Is the MBA the best degree for engineers? Maybe not. Programs such as the one I teach at Duke may be a better fit. The Duke Masters of Engineering Management program is a one-year program that teaches students marketing, finance, intellectual property and business law, and management. It’s like a mini-MBA. Engineers don’t need to learn how to price an option with the Black–Scholes Model, for example. They certainly don’t need to learn how to create new types of financial products. There are also many other degrees that can provide the needed balance to engineers. These don’t have to be tech or management oriented; even an education in diverse fields such as psychology can be a plus: anything that broadens your horizons and teaches you how to come up with “insightful solutions”. The point is that education is the best investment that one can make. Unlike stocks and bonds, education never loses value; and when you add experience, it gains even more value.

Editor’s note: Guest writer Vivek Wadhwa is an entrepreneur turned academic. He is a Visiting Scholar at UC-Berkeley, Senior Research Associate at Harvard Law School and Director of Research at the Center for Entrepreneurship and Research Commercialization at Duke University. Follow him on Twitter at @vwadhwa



Written by Vivek Wadhwa on May 8th, 2010 with no comments.
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Craig Barrett Takes On Vivek Wadhwa In The Tech Education Debate

Editor’s note: The most valuable employees of any technology company are the engineers and scientists, which is why everyone in Silicon Valley does whatever they can to ensure the continuous supply to this talent pool. The size of the talent pool is ultimately determined by the number of people who graduate from colleges and universities with science, technology, engineering, or mathematics degrees. The U.S. is graduating fewer and fewer scientists and engineers, causing concern in many quarters.

While many people agree this is a problem, not everyone agrees on what should be done about it. Former Intel chairman and CEO Craig Barrett is a strong proponent of priming the pump with more undergraduate science, engineering, and math students. Duke/UC-Berkeley professor (and regular TechCrunch columnist) Vivek Wadhwa thinks that better rewards for people who pursue engineering and science degrees is the right approach. So we asked Barrett and Wadhwa to debate the issue of how best to fix technology education in the U.S. Their exchange is below:

Vivek Wadhwa:

Craig Barrett is someone who I hold in the highest regard. Ever since he retired as Intel’s CEO, Dr. Barrett has made it his life’s mission to improve U.S. competitiveness. He believes that the way to do this is to teach more math and science. And he believes we need to graduate more PhDs in science and engineering.

I wholeheartedly support improvements in education and know the value that math and science skills provide. But the problems I see in U.S. competitiveness aren’t related to the numbers of engineering PhDs or scientists that we graduate. American companies are shifting R&D abroad because it makes economic sense for them to be near growth markets, and they can hire talented workers at a lower cost. It isn’t about deficiencies in American workers or a weakness of U.S. math and science education.

We are also graduating enough PhDs in science and engineering. The problem is that the majority of these graduates are foreign nationals (who are now increasingly returning home). American’s don’t consider it worthwhile to complete advanced science and engineering degrees because it doesn’t make financial sense for them to do so. Research by Harvard economist Richard Freeman showed that because salaries for scientists and engineers are lower than for other professions, the investment that students have to make in higher degrees isn’t cost-justified. Doctoral graduate students typically spend seven to eight years earning a PhD, during which time they are paid stipends. These stipends are usually less than what a bachelor’s degree-holder makes. Some students never make up for this financial loss. Foreign students typically have fewer opportunities and see a U.S. education as their ticket to the U.S. job market and citizenship. Hence, 60% of U.S. engineering PhD graduates are foreigners.

As this article from Scientific American discusses, the problems are even worse for graduating scientists.

…But today, however, few young PhDs can get started on the career for which their graduate education purportedly trained them, namely, as faculty members in academic research institutions. Instead, scores of thousands of them spend the years after they earn their doctorates toiling in low-paying, dead-end postdoctoral “training” appointments (called postdocs) in the laboratories of professors, where they ostensibly hone skills they would need to start labs of their own when they become professors. In fact, however, only about 25 percent of those earning American science PhDs will ever land a faculty job that enables them to apply for the competitive grants that support academic research. And even fewer—15 percent by some estimates—will get a post at the kind of research university where the nation’s significant scientific work takes place.

So, my argument is that if we create the incentives for American children to study math and science and to complete advanced degrees, the magic will happen. In addition to math and science, we should teach our children about world culture, geography, and global markets. In the era of globalization, these subjects are equally important. And while we fix the incentives for Americans, let’s do all we can to keep the best foreign students who come to the U.S. to study, here, so they are competing on our side.

Craig Barrett:

Economic competitiveness in the 21st Century will be quite different than in the past. With the free flow of information, capital, and people, economies will have to look for new comparative advantages. Most observers of this topic conclude that there are only three things that a country can do to increase their relative competitiveness and provide for an increased standard of living for their citizens. Countries have to invest in the education of their work force (smart people), they have to invest in research and development (smart ideas) and they have to provide the right environment to let smart people get together with smart ideas and create new products, new businesses, and new services. The most fundamental of these three issues is education. Historically the standard of living or per capita income has tracked closely with the level of education of the work force—as education lets workers add value to what they do and as the economy grows the standards of living increase.

Looking forward every major economy has identified the general areas that will drive innovation and economic growth. Japan, the US, and the EU have all listed those technologies (nanotech, photonics, new materials, micro electronics, alternative energy, biotech, etc) that will be key for development, productivity improvements, and growth. All of these areas have the common foundation of science, technology, engineering and mathematics (STEM). Hence it is straightforward to conclude that work force expertise in STEM will be a determinant of economic growth.

If we look at the US for a moment we can make several observations about the education of our current and future work force.

  1. US kids on average do poorly in mathematics, science and problem solving when compared to their OECD peers;
  2. Fewer US kids choose to major in the hard sciences and engineering each year (most of our engineering graduate students are in fact foreign nationals).
  3. The current 25 year old generation will be less well educated (defined by college graduation rates) than the 45 year old generation
  4. Most OECD and emerging economy countries are increasing their college (and STEM) graduation rates

So in contrast to the importance of STEM education for economic performance in the 21st Century we see the US moving in the opposite direction. Certainly our universities are still top ranked in the world in STEM but increasingly the graduates of those universities are foreign nationals who are often choosing to return home to pursue their professional careers. And we are producing no more STEM graduates than we did decades ago.

If the US is really serious about competing in the 21st Century economy we will have to decide to compete. This simply means that you have to create the work force (smart people), invest in R&D (smart ideas) and make sure the environment is attractive to investment in innovation (do something about tax rates, make it easier to form corporations, provide incentives to invest in R&D and make capital investments, etc). Otherwise you will see the continuous flight of capital and jobs to regions of the world where governments have made the environment more attractive. This is not a simple issue of wage rates—corporations chase after the best possible work force in areas where the total cost is most attractive and often the total cost is much more heavily weighted by corporate tax rates and incentives, not wage rates.

STEM education is key for our future. We need a major upgrade in our K-12 education to produce high school graduates who understand and appreciate STEM.

We need more undergraduates majoring in STEM for the jobs of the 21st Century. And we need more STEM graduate students to drive those industries that are key to our future. As a measure of how rapidly things are changing with time, it used to be that many STEM Ph.Ds turned right around and went after faculty positions in our universities. Today, STEM Ph.Ds are the entry level education requirements to get into the engineering and research laboratories of the successful tech corporations in the US, like Microsoft, Intel, Cisco, IBM, etc. It is also certain that not every STEM graduate is going to pursue a limited career in STEM. STEM education is a great introduction to many other professions – the basis of STEM education being problem solving means that this education is a great entry to other jobs. In fact the most common educational background of the Fortune 500 CEOs is engineering.

So at a time when the rest of the world is gearing up for competition let’s refocus the US to do the same. That is unless you believe our future is in low value add services or manufacturing, investment banking, tort lawyers or asphalt ready construction jobs. Somebody has to create some wealth if you want your economy to grow.

Vivek Wadhwa’s Rebuttal:

Again, I wholeheartedly agree that we need to improve K-12 education and I agree about the importance of STEM education. The question is, how do you motivate American children to enter fields like science and engineering that are harder than others to learn, don’t provide the economic rewards, and that aren’t considered “cool”? We can’t force our children to do PhDs in math.

As the article from Scientific American showed, many engineering and science PhDs can’t even get jobs – in academia or industry. This is after they have worked for years at ridiculously low wages as researchers or postdocs. Those that do get jobs don’t ever make up for the financial sacrifice they have made. When American children choose to study science or engineering, their friends call them geeks or nerds – they are made to feel inferior. Their Indian and Chinese counterparts are held in high regard by society and end up at the top of the social ladder. Indian and Chinese engineers and scientists are often national heroes. Here, our kids idolize football players and rock stars.

We can’t also just tell our children that the nation’s competitiveness and standard of living depends on them making sacrifice and completing advanced degrees in math and science. They won’t care. We should improve the K-12 education system as you suggest. Our corporations should also invest in workforce development – which they generally don’t. We should also provide tax breaks for research as you say. And we should fix our university research system (I have written about the big problems with this).

The issue I am highlighting is that even if we did all of the good things you suggest, this would not fix the problem of American children not being motivated to become scientists and engineers. My top students at the Masters of Engineering Management Program at Duke University still vie for high-paying investment banking jobs; they don’t become engineers. It is the same with our top PhDs in math; they become quants at investment banks. Their talent ends up being used by investment banks to find new ways of bilking the financial system.

We need to create the excitement about science and engineering at the national level and motivate our best and brightest to become engineers and scientists. And we need to make it worthwhile financially for them to help our country stay competitive and to solve the problems facing our planet. This is as much a marketing problem as it is an investment problem. An example of a way to fix the marketing problem is what National Academy of Engineering President, Charles Vest, proposed with the Grand Challenges for Engineering program. But this is a tiny first step. We need to do a lot more.

Craig Barrett’s Rebuttal:

Let me respectfully disagree with one point Vivek makes and then give some suggestions on how to overcome his second issue.

First, this is not a financial compensation issue. If it were then every kid who goes to college would choose to major in engineering because a BS in engineering (almost any subject) commands the highest salary of any university graduate. Most kids don’t major in engineering because they don’t have the interest, the aptitude, or they like some other major more. Our young college graduates do not chase the dollar; they tend to follow their interests. In addition, when I look at the unemployment statistics, engineers are usually amongst the highest employment professions in the country. Certainly the percentage of NFL or rock star wannabes or business administration majors or medieval history majors on unemployment is much higher than that for engineers. So can we please move away from the simplistic argument that STEM doesn’t pay?

In addition if you look at graduate school and the graduate Ph.D who spends years working as a Post Doc angling for a teaching position at a prestigious university you simply cannot do an ROI analysis on his or her investment to land the faculty position and conclude that no one will be a Post Doc. The individual is chasing that faculty position because that is what they really want to do. Just like an aspiring actor spends years doing bit parts to finally land the big role. You know that because the end point, the faculty position, is not the highest paid option for the Ph.D. He or she can make more money in the private sector and probably have greater resources (capital facilities and research dollars) to pursue interesting problems. The Post Doc pursues their interest precisely because that is what they are interested in. As there are many more Post Docs than faculty positions available we have to conclude that Post Docs are Post Docs because they want to try to become faculty members and that Post Docs do not represent an inherent limitation or barrier to people trying to obtain a Ph.D in STEM. The private sector has a strong appetite for STEM Ph.Ds—just look at the hiring practices of the major corporations.

The real barrier to pursuing degrees in STEM is that we have almost a perfect filter in place in K-12. For a student to want to major in STEM in college they have to exit high school with a strong mathematics background. That means that they need to have a good math teacher in nearly every grade (in addition to having a good physics, chemistry, and biology teacher). We know that about 1/3 of all math and science teachers in K-12 are not certified in their subjects and probably do not do a good job educating and motivating their students. If you assume for a moment that you need 12 good math teachers in a row to exit high school being proficient in math then the calculation of the probability of such an event happening is simple: 0.67 raised to the 12th power shows you what a perfect filter the K-12 system is.

So how about a national effort to get more STEM content majors into K-12 teaching? A few exciting programs have started in this space (UTeach out of Texas, Teach for America, the revamp of the education school at ASU). All we need to do is start recognizing that hiring content experts in K-12 is more important than hiring someone who has studied education pedagogy for 4 years. Just imagine how many folks interested in STEM want to take all those School of Education classes to get their teaching certificate.

On to the point where I want to support Vivek, i.e., the need to get more kids interested in STEM during K-12. This can happen in the class room with good teachers (can you imagine a PE teacher doubling as a math teacher inspiring kids to want to pursue math?) and it can happen outside of the class room. For example I just spent yesterday afternoon in Phoenix at the FIRST Robotics Championship competition—the energy, the enthusiasm, the application of STEM was fantastic. But only about 15,000 kids nationwide participate in this competition. Just suppose we had a FIRST team at every school in the country. Next week I am at the Intel Science Talent Search (the Nobel equivalent for high school students doing research). The 40 finalists will be doing research better than my Ph.D thesis topic. But only about 1500 kids a year enter this competition—what if we had 15,000? Or 150,000?

This is where we need to mobilize the public and private sectors to improve. This is where we can catch the imagination of the next generation and turn them into candidates for those STEM Ph.Ds. There is sub critical mass working in this area – it just needs to be expanded. Suppose we organized the top 200 STEM oriented companies in the US and let them work at the local level to make FIRST robotics, science fairs, and computer club houses really happen across the US. Then we could overcome the tired arguments that our society doesn’t value STEM. There is a movement to make this happen right now. The best thing we could all do is throw our weight behind this effort.



Written by Guest Author on March 14th, 2010 with no comments.
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Textbook publishers prepare content for iPad/e-ink readers

eink screens

Major textbook publishers, including McGraw-Hill, Pearson, Kaplan, and Houghton Mifflin Harcourt K-12, have completed a deal with software company ScrollMotion Inc. to prepare their textbook offerings for digital outlets like the iPad. Textbook publishers, having seen the impact of technology and the internet on the newspaper industry, are desperately trying to stay ahead of the technology curve and viable well into the 21st century. Rik Kranenburg, group president of higher eduction at McGraw-Hill had this to say: “Nobody knows what device will take off, or which ‘killer app’ will drive student adaptations. Today they aren’t reading e-textbooks on their laptops. But ahead we see all kinds of new instruction materials.” The Wall Street Jounal, citing a report by research firm Compass Intelligence, predicts technology spending among educational institutions will increase $14.3 billion over a five year period (tracked from 2008 to 2013); a figure publishing companies clearly are not going to ignore. Check out the WSJ article for all the details.

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Written by Andrew Munchbach on February 3rd, 2010 with no comments.
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Got degree envy? No worries, you can still make it big.

Harvard Library

An Ivy League degree may get you a job as an investment banker or VC, but it won’t increase your odds of becoming a successful entrepreneur.

So you couldn’t get into Stanford, Berkeley or Harvard, huh? Don’t sweat it. You can still make it big. Some people might believe that an Ivy League education provides a huge advantage in entrepreneurship. But after researching this over and over again, I’ve found no such correlation. To the contrary, it seems that those who are born without the silver spoons in their mouths are more motivated to succeed. And those who aren’t members of elite alum societies develop the skills needed to hustle in the rough and tough business world. The Ivy-Leaguers may be able to get their buddies from Sequoia and Kleiner to return emails, but they aren’t going to be any more successful at building companies.

With my affiliations at three of the greatest universities in the world (Harvard, Berkeley, and Duke), I know I’m going to take a lot of flak for this piece. (Yes, I know that Berkeley and Duke aren’t Ivy League — but they are in the “elite” category). It’s not that I haven’t been trying to find the good news. I’ve done three big research projects on entrepreneurship. Each of these reached the same conclusion about education and entrepreneurship: What makes entrepreneurs successful is the education, not the school. It’s the same in India and China. India’s IITs and China’s Fudan University (their “Ivy League” schools) don’t hold any monopoly on graduating tech stars.

In the first research project, we looked at the background of 317 immigrants who started tech companies. We were surprised to learn that Delhi University graduated twice as many Silicon Valley company founders as did IIT Delhi. And that both Osmania and Bombay University trumped nearly all of the IITs. China’s Tianjin University and Shanghai Jiao Tong University graduated more founders than Fudan or Tsinghua.

These were immigrants, and we weren’t sure if it would be the same with American schools. So we looked into the educational background of American tech company founders. We found that the 628 U.S.-born tech founders we surveyed received their education from 287 unique universities. Almost every major U.S. university was represented. The top ten institutions in this group accounted for only 19 percent of the entire sample. In other words, 81% of the tech company founders came from “regular” schools. To make my colleagues at Harvard feel better (and to keep my job), I’ll acknowledge that the Ivies represented 8% of the sample even though those schools only graduate 1.6% of American students.

Then we broadened our research and looked into the backgrounds of the founders of 549 successful businesses across a set of high-growth industries. The proportion of Ivy-Leaguers was even smaller (about 6% of the sample). We also found that MBA’s tended to start companies sooner after graduation (13 years) than bachelors degree holders (17 years). And both these groups were quicker to the startups than PhD’s – who typically waited 21 years from the time they graduated to start their ventures. That’s right, tech company founders aren’t spring chickens. Also, we found that Computer Science/IT grads were faster than MBA’s (13 years vs. 15 yrs) and the applied science majors (20 years).

The most interesting findings however were the difference between those who had college degrees and those who never even got a sheepskin. The average sales revenue of all startups in one of our samples was around $5.7 million, and these companies employed an average of forty-two workers. Startups established by tech founders with Ivy League degrees had average sales and employment of $6.7 million and fifty-five workers, respectively. The success of these two groups markedly contrasted with startups established by tech founders with only a high school degree. Those founders had average revenues and employees of $2.2 million and eighteen, respectively. (Sorry, Bill and Steve). In other words, it didn’t matter so much if you graduated from an Ivy. What made the greatest difference was having a higher degree.

Company founders also value their education. In a paper which the Kauffman Foundation will release on Nov 17 (during Global Entrepreneurship Week), we report that 70.3% said their university education was important. Ivy League graduates valued their education even more, with 85.7% indicating this was important. Surprisingly only 18.8% believed that university or alumni networks were important. Of the Ivy graduates, 28.6% ranked these networks as important.

To be fair, an Ivy League education does provide other advantages. An Ivy degree makes it much easier to become an investment banker at Goldman Sachs (is that a positive these days?), a venture capitalist (most are elite school grads) or a powerful attorney. It probably makes it easier to become a professor, as well. And, as my research shows, it may confer a slight advantage to entrepreneurs. But not enough of an advantage to make any real difference in the equation. So, Mom and Dad, save your dollars. High school juniors, save your tears. Ivy Leaguers, check your ego at the door. What makes you good is what and how you learn, not the name on your framed diploma.

Editor’s note: Guest writer Vivek Wadhwa is an entrepreneur turned academic. He is a Visiting Scholar at UC-Berkeley, Senior Research Associate at Harvard Law School and Director of Research at the Center for Entrepreneurship and Research Commercialization at Duke University. Follow him on Twitter at @vwadhwa.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.




Written by Vivek Wadhwa on October 24th, 2009 with no comments.
Read more articles on Education and Internet Help and Technology Questions.

Get out of my company!

(Editor’s note: Serial entrepreneur Steve Blank is the author of Four Steps to the Epiphany. This column originally appeared on his blog.)

Some of the most important business lessons are learned in the most unlikely ways. At Ardent I learned many of them with a sharp smack on the side of the head from a brilliant, but abusive, boss. Not a process I recommend, but one in which the lessons stuck for a lifetime.frustration

Ardent was my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It would be the company where I actually earned the title.

By the time I joined, I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit.

We were sitting in our conference room in our first “system-planning meeting,”  trying to define the specifications of our new supercomputer and make the trade-offs between what was possible to build, and what customers in this new market would actually want and need. The conversation that day would become one of my professional watermarks.

Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. I was pleased with myself that not only did I understand the issues, but I also had an opinion about what we should build.

All of a sudden I decided that I hadn’t heard the sound of my own voice in a while so I piped up:  “I think our customers will want 24-bits of double-buffered graphics.”

Silence descended across the conference table. The CEO turned to me and asked, “What did you say?” Thinking he was impressed with my mastery of the subject as well as my brilliant observation, I repeated myself and embellished my initial observation with all the additional reasons why I thought our customers would want this feature. I was about to get an education that would last a lifetime.

Picture the scene: The entire company (all 15 of us) is present. For this startup, we had assembled some of the best and brightest hardware and software engineers in the computer industry. My boss, the CEO, had just come from a string of successes at Convergent Technologies, Intel and Digital Equipment, names that at that time carried a lot of weight.

Some of us had worked together in previous companies; some of us had just started working together for the first time.  I thought I was bright, aggressive and could do no wrong as a marketer. I loved my job and I was convinced I was God’s gift to marketing.

Now in a voice so quiet it could be barely heard across the conference table our CEO turns to me and says, “That’s what I thought you said. I just wanted to make sure I heard it correctly.”  It was the last sentence I heard before my career trajectory as a marketer was permanently changed.

At the top of his lungs he screamed, “You don’t know a damn thing about what these customers need! You’ve never talked to anyone in this market, you don’t know who they are, you don’t know what they need, and you have no right to speak in any of these planning meetings.”

I was mortified with the dressing down in front of my friends as well as new employees I barely knew. Later my friends told me my face went pale.

He continued yelling, “We have a technical team assembled in this room that has more knowledge of scientific customers and scientific computers than any other startup has ever had. They’ve been talking to these customers since before you were born, and they have a right to have an opinion. You are a disgrace to the marketing profession and have made a fool of yourself and will continue to do so every time you open your mouth. Get out of this conference room, get out of this building and get out of my company; you are wasting all of our time.”

I was stunned by the verbal onslaught. At that moment I felt so small I could have walked out of a room underneath the crack in a closed door.

The shock quickly wore off as I processed the gist of what he told me. He was right.  I personally didn’t have any facts, and if we were counting opinions, there were a bunch more educated opinions in that room than I had. All I had been doing was filling the air with marketing noises.

I was convinced that I had just been humiliatingly fired – 90 days into our new company.

As I got up to leave the room, the CEO said, “I want you out of the building talking to customers; find out who they are, how they work, and what we need to do to sell them lots of these new computers.” Motioning to our VP of Sales, he ordered: “Go with him and get him in front of customers, and both of you don’t come back until you can tell us something we don’t know.”

And he was smiling.

My career as marketer had just begun.

Photo by Zach Klein via Flickr



Written by Steve Blank on October 14th, 2009 with no comments.
Read more articles on Education and Entrepreneurial Spirit.

Properly applying cologne: How to put on male perfume properly

In this day and age of metrosexuality, everybody seems to want to look prim, proper and “fresh.” Why not? We’re all trying to peacock (stand out), and so we need to be aware of the proper way to do things.

A lot of non-French speakers assume that perfume means scent for women. This is a common misconception, in reality “parfum” literally means “fragrance.” “Cologne” was adapted to mean the male version, but it originated as a lighter parfum scent from the city of Koln. Regardless, even with these misconceptions, men want to know how to properly put fragrances on.

Firstly, what needs to be understood is there is no right, wrong or perfect fragrance for you. It’s all relative, basically if you enjoy the scent from the bottle and once on your skin it meshes well (sometimes you’ll notice certain fragrances appear differently depending on the person wearing it).

Secondly, excessive amounts of spray will not make the fragrance smell better or last longer. Fragrances differ in how long they last and by engulfing yourself in the scent all you’ll manage is aggravating those around you. The smell itself may leave after 10 minutes, but the ten which you subject your surroundings to endure will be quite hard to tolerate, even if the scent is fantastic.

Once you know which fragrance you wish to wear, spray at the tops of your forearms (not the wrists as commonly shown that women do), spray either side of your neck just beneath your ear (under the corners of the jaw) and one spray inside your t-shirt or shirt and down your back. Don’t spray in excess around your neck/hair/face.

Written by GeniusImpatience on March 10th, 2009 with no comments.
Read more articles on Education and Personal Grooming.