Barnes & Noble Uses Crunchies Endorsement On In Store Nook Posters. We Want One.
We were somewhat sad when Barnes & Noble sent their PR firm to accept their award for the Nook for Best Gadget of 2009 at the Crunchies in January. Traditionally only Apple blows off the awards, and we’ve always been able to work around that.
But apparently Barnes & Noble are at least aware that they won the award. They are using it to promote the Nook on in-store posters, we learned recently. We sent TechCruncher Laura Boychenko over to the local Barnes & Noble last night with strict instructions to rip one of the posters off the wall and run like hell back to the office with it.
She failed in her task, but did take a few pictures and a video and promised to ask Barnes & Noble for one of the posters for our office. Less dramatic, but just as effective I guess.
I’m not suggesting anyone should commit a crime, but if someone were to obtain one (legally, mind you) and show up at our office with one of these we’d likely send them away with a thank you and a TechCrunch tshirt. No questions asked. Video is below.
Written by Michael Arrington on March 11th, 2010 with
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